Urban Freestyle : Tokyo Throwdown

Project details

The client request was a show open and title design for a mid-summer Dance Competition Show. The show consists of break dancing teams who compete each week on the Tokyo streets in Japan during head-to-head dance battles. The design brief specified the design style as being young and edgy, sophisticated and graphic while also referring to local Japanese urban culture.

* This work was created during an assigned task for the Design Bootcamp course from School of Motion, Inc. All the work below is speculative, and created for educational purposes.

Design Frames

First dancer appears and is captured by yellow square/viewfinder
Transition to the second dancer who is captured by blue square/viewfinder
Three urban dancers appear alongside ‘Roboto Crew’ text and are each identified
Last urban dancer appears and is captured by green frame
Transition to the show title
Transition to the broadcasting company logo

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